In a dorm room, in 2013, a dream was born. Starting out as a freelance writer, Demas Mugambi quickly gained a great reputation in the world of content marketing, serving clients in retail and service industries both locally and internationally. Two years after, he advanced into graphic and web design which he enjoyed to do as a hobby rather than for money. Right after campus, he launched his first company, Inkedhubwriters; a content writing agency that helps individuals and organizations to create compelling marketing copy. To date, the company has served more than 200 businesses from startups to corporate brands and employed many writers. In 2018, he leaped forward to take up a new challenge. Working with many startups in Kenya, he identified a gap in brand communication, leading to the launch of his second company, Witflair. To date, Demas has worked closely with new brands in the market looking for an out-of-the-norm creative approach to get the market’s attention while competing against established brands.

Demas Mugambi | Founder & Creative Director