all about problem solving!
Our Story
I am Demas Mugambi, the Founder of Witflair. In a dorm room, about a decade ago, a dream was born. A dream to see the adoption of content marketing in Kenya, at a time when this was only starting to gain traction in the West. Having tested the practicality of this locally, I launched Inkedhubwriters – one of the first exclusive content marketing agencies in Kenya that helps organizations to create compelling marketing copy. The company has since served hundreds of businesses from startups to corporates, and worked with many writers. In 2018, I leaped forward to take up a new challenge. Working with startups locally, I identified a gap in digital communication, leading to the launch of Witflair. To date, I have worked closely with new brands in the market looking for an out-of-the-norm creative approach to get the market’s attention while competing against established brands. Occasionally, I collaborate with established brands to fortify their existing digital process.

Demas Mugambi | Founder & Creative Director
Collaboration