Stories

Should mobile user interaction be a priority for brand managers? User experience is a big driver of the way customers are consuming content. Consumers are engaging more with companies that optimize content to make its access more convenient. The smart phone has completely changed the way consumers find information. On…

Apply social consciousness in your branding to gain a competitive edge. Brands have always had a major influence on social issues across various societies. There is no reason why your brand cannot have the same influence. You just need to position yourself on the right path towards achieving such influence.…

In a fast moving digital world, video content has become the in thing. The attitudes of the online community have changed the way people consume content. Content that captures the immediate attention of your audience leads to higher conversion rates. The use of video content in social media marketing promises…

We exist for you and you made it worth it all the way. Thank you! Thank you! Thank you! You know how you peel off the leaf of an aging year and are thrilled for a new one? Well, it doesn't happen that way always. Especially not for a startup…

Every outstanding entity carries a brand personality. Customers are drawn to brands that they find relatable. Just like some people have personalities that naturally pull people in, your brand should strive to be the same. Brand personality is your brand’s unique voice. It’s the unique story that you sell to…

A social media crisis is not biased to brand size, FYI. Creating captivating brand messaging and advertising on social media is important for big and small brands. In doing so, you have to remember that social media users are in their millions. Also remember that these many people have different…

Your social media marketing time is a big 'if' for your business success. Social media can take up a lot of your marketing time, especially when you use it as your main marketing platform. It is important to learn how to manage the time you put towards social media. And…

Social media management can be tough, but there's a way out. There are great benefits that accrue a brand just from social media marketing. It allows you to connect to your targeted audience in real time. However, social media marketing is not as easy as it may appear. That brings…

But is a social media marketing strategy important now? Thing is, social media branding is a necessity now and no longer an option. Brands that want to be continuously visible to their customers must carefully create an online presence. Customers are looking for clear communication on the value you bring…

In many ways, having a social media presence is the catch! That's why social media presence is one of the strongest fuels driving brands today. Statistically, any brand that lacks social media presence is missing out on meaningful connections with its customers. Moreover, brands need social media presence not as…

For brand growth, brand recognition is unavoidable! Steady growth for brands involves strategizing to achieve recognition and rise above competition. Even small and upcoming brands can edge their way through their specific industries to achieve major recognition. But does it come easy? I don't think so. Yet still, it is…

Brand strategies are for big and small projects alike! At conception, the vision for every project is to see it thrive. Project leaders hope to accomplish some set goals and intentions. In the nature of project management, some projects are very successful. Others fail. The difference between a project that…

Building a brand? Here's where to start! Businesses are getting sold on the many benefits associated with building a brand. As a matter of fact, a random survey of the consumer population, can easily identify brands that have stood the test of time. Such brands have perfected their services. Their…

Let's understand the branding process! Branding is a grey area that cannot be sufficiently narrowed down to a single definition. In trying to cover it in its entirety, however, it is simply value creation to customers. Whether you specialize in the service or product industry, understanding the branding process doesn’t…

Why is Integrating Branding into Marketing Important? Branding is a great arsenal when executed well. Also, given that the line between branding and marketing is considerably thin. Therefore, there is no question on the value of integrating branding into marketing. Both focus on increasing the public awareness of your business. However,…